Luftgekühlt is an incredible car show for air-cooled Porsches
Air-cooled Porsches:
Three lousy words and four lousy syllables. String them together and
you get an expensive, emotive cocktail. If you've always wanted to own
one, you know that truth, as prices of vintage 356s, 911s, and even 914s
have risen steadily and then recently, skyrocketed.
But Long and Idelson, both SoCal natives who met as kids racing karts, wanted to make something of the air-cooled Porsche car culture, not of the collecting culture. Hence the birth, less than three years ago, of Luftgekühlt.
"It's literally 'air-cooled' in German but has that nerdish, Instagram
picture-trading offshoot of a kind of Porsche cult," Long says, noting
he's less interested in defining the brand that now sells t-shirts and posters and more interested in keeping things loose.
As such, he was still floored by the recently convened Luftgekühlt 3,
the third party he and Idelson have put on and by far the largest. It
was held in the shadow of the L.A. skyline at the headquarters of Modernica furniture.
More than 400 air-cooled Porsches and their owners convened. The
location was no afterthought. "We wanted people to come for the cars and
then be blown away by the venue: It has to be interesting. It has to
attract different kinds of people."
(AutoBlog.com)
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