Nike To Start Selling Shoes On Amazon And This Will Have Major Reverberations
The agreement will have Nike provide product directly to Amazon and
in return Amazon will police and prohibit counterfeit and third-party
sales of Nike products. Amazon has been gearing up for this significant
partnership by cracking down on counterfeit product and the
proliferation of unauthorized third-party sales on the site already.
Amazon already began notifying third-party sellers that they have until
July 13 to stop selling certain Nike products.
What’s not known is what Nike products will be available on Amazon.
Zappos, which is owned by Amazon, doesn’t sell premium Nike brands such
Jordan, Air Max or Nike signature basketball products. Experts believe
that premium Nike products will not be offered on Amazon, to give other
retailers that Nike has a relationship to survive. Sports apparel
retailers such as Dicks Sporting Goods, Footlocker, Finish Line, Hibbett
Sports all saw their stocks drop on Thursday.
Nike is enchanted by Amazon more than ever since sales in North America have been stagnate, and this month they were forced to cut 1,400 jobs, or about 2 percent of its workforce. Plus traffic to brick-and-morter retail locations are on declining at a worrying pace.
(BroBible.com)
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