Duh?

No One Wants To Buy An Alfa Romeo Giulia

The Alfa Romeo Giulia was supposed to herald the triumphant return of the legendary Italian brand to the American market. Unfortunately, Alfa’s plan to shake up the luxury car game isn’t working out.

According to GoodCarBadCar.net, Alfa has only managed to sell 2,482 Giulia sedans (including the Quadrifoglio) in 2017. You could compare those numbers to the segment stalwarts like the Audi A4 at 15,379 units, BMW 3 Series at 22,584 units, or the Mercedes C-Class that sold 35,436 units, but that only paints half the picture.

Here’s some much more depressing figures: Lexus sold 3,311 CT200h hatchbacks, a car the company is killing off in the American market. Acura managed to beat the Giulia by selling 3,958 ILX sedans—a vehicle that has one of the lowest customer satisfaction ratings in its segment. Finally, Cadillac was able to score 6,024 customers for the ATS, which is a good car, but a sales failure by industry standards.

And it’s certainly not a supply issue—there are plenty of Giulias for sale. According to Cars.com, there are currently, 2,209 listings nationwide.

(Jalopnik.com)