Here's your chance to buy a whole motorcycle brand
It has a history dating back to the early 1900s.
In case you're unfamiliar with the company, Excelsior-Henderson dates
back to the early 1900s, and was operated by the Schwinns of past and
current bicycle fame. According to Mecum, the company remained in business right up until the Great Depression, when it shut down the motorcycle
line in 1931. While in business, the company built a wide array of
motorcycles in four-cylinder and V-twin configurations, and built a few
racing bikes, some of which had engines nearly 1,000cc in displacement.
Now as for how this is a potential shortcut for budding motorcycle
industrialists, the purchase of the Excelsior-Henderson brand comes with
every bit of intellectual property from the company. That includes
various marketing things such as logos, branding and websites, but it
also comes with complete frame and engine designs used by the company,
as well as expired patents. All of these things would be a boon to a new
motorcycle company, since it would provide a bit of a starting point,
rather than starting completely from scratch. The brand and its
associated intellectual property goes on sale at the Mecum Las Vegas
motorcycle auction which runs from January 23, 2018 to January 27, 2018.
(AutoBlog.com)
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