Another Sad Sign Of The Times

Victory Motorcycles Is Shutting Down

Victory Motorcycles, an Iowa-based American motorcycle company best known for making classic cruiser-style bikes, is ceasing production immediately. It had an 18-year run under corporate overlord Polaris.

Polaris, which owns Victory as well as the Indian and Slingshot motorcycle/powersport brands (and RZR and 4Wheel Parts stores), announced today in a press release that “Victory has struggled to establish the market share needed to succeed and be profitable.”

Which sounds a lot like “we tried, but it was easier to buy Indian than do our own thing.” I wonder if there were also issues with Victory and Indian hurting each other by coexisting and competing.

Polaris stated it plans to continue cultivating the Indian motorcycles line, which it acquired in 2011, and those weird Slingshot two-seat tricycles it started selling in 2015.

(Jalopnik.com)