Marchionne says the Chrysler 200 and Dodge Dart were terrible investments for FCA
FCA chief expects crossover and SUV sales to remain strong.
"I can tell you right now that both the Chrysler 200 and the Dodge Dart,
as great products as they were, were the least financially rewarding
enterprises that we've carried out inside FCA in the last eight years,"
Marchionne said. "I don't know one investment that was as bad as these
two were."
Marchionne was responding to a question about whether he felt the
company's shift toward trucks and SUVs and sacrifice in sedan
development was shortsighted. Marchionne said he felt that the market
would likely continue to be strong for trucks and SUVs, and that the
sedan market requires enormous investment that might not pay off. He
used the 200 and Dart as examples.
(AutoBlog.com)
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